Ouster Autonomous Vehicles
Ouster develops technology powering the next generation of self-driving cars. Their custom LIDAR-based hardware will not only map the world in 3D, it will produce a real-time map of dense urban areas for other autonomous vehicles to make utilize for navigation. We worked with them to get their brand off the ground, helping them put their best foot forward for the recruitment/investor hustle.
In order to fully understand what it is that the company does it can help to look through the same lens that their custom LIDAR system does – to see what their cars see. The visual identity we created for Ouster is simply this; a representation of a roadway being mapped in three-dimensions. Three simple horizontal lines is sometimes all you need to tell a complete story.